The cryptocurrency market and global financial systems are currently experiencing significant fluctuations due to the intensifying trade conflict triggered by President Trump's latest tariff measures. This week, Bitcoin, Ethereum, and Solana have seen sharp declines, causing Web3 projects to face severe challenges.

BeInCrypto reached out to Shane Molidor, the founder of Forgd, a company that has guided over 1,000 token launches. As a former business development associate at Gemini, he explained how emerging ventures originally counting on a bull market in 2025 are adjusting their strategies and survival methods.

Molidor elaborated on how Web3 teams are reassessing everything from airdrops to token economics. He pointed out that the current retail exhaustion combined with this week's crypto market panic has led to a decrease in demand for new tokens.

Most projects aim to synchronize their token generation events (TGEs) with a bull market to capitalize on speculative retail demand. When the macro market falls, as it did this week, they are reluctant to list. Poor price performance deters potential investors. Token launches, which were once exciting, are now becoming high-risk gambles. Market conditions are compelling many to delay or rethink their approaches.

Crypto airdrops, once a popular method for user acquisition and generating buzz, are also facing scrutiny. Molidor noted that founders have become more cautious. Exceptions like the Solana-based Jito (JTO) airdrop, which aligned well with market timing and community engagement, are considered outlier successes. However, amidst prevailing bearish sentiment, the trend is shifting towards more targeted reward mechanisms focusing on filtering out speculative traders.

This indicates that utility is critical now, with the Forgd executive emphasizing that airdrops lacking a clear narrative and practical use case will fail.

Tokenomics is also undergoing a transformation. Molidor noted that low float, high fully diluted valuation (FDV) strategies are regaining popularity as projects attempt to curb sell-offs from airdrop dumpers. These models limit the circulating supply at launch, creating an impression of high value.

This approach can seem predatory, attracting retail investors only to leave them with limited liquidity and significant insider exits.

However, Molidor mentioned that the market is now aware of these tactics. Projects must ensure that their tokenomics are well-designed to support long-term growth and prevent manipulation. Instead of pursuing short-term hype, Molidor urged founders to focus on strategies promoting genuine user adoption.

Molidor also recognized that the venture capital landscape has changed dramatically. Over the past 12 months, with funding tightening, many Web3 projects are seeking alternative sources of capital.

Crowdfunding platforms such as Legion and Echo are gaining traction among discerning retail investors. They offer smaller, more flexible funding rounds. However, these rounds often cannot match the scale of traditional venture capital.

In response, venture capitalists are increasing their stakes in early-stage equity and token positions to offset dilution from later crowdfunding efforts.

According to Molidor, this strategy is creating an interesting dynamic in the funding arena, with venture capitalists pushing for larger ownership stakes earlier in the process.

Compared to previous bear markets, he said this adjustment is a return to fundamentals but with greater sophistication. In past bear markets, projects would usually delay their launches or drastically cut costs. However, Molidor stated that founders are adopting a more nuanced approach.

Based on this, Molidor and his team at Forgd advised projects to adopt a precise approach. The most successful projects take the time to understand their communities, create value, and resist the temptation to chase short-term hype.

Molidor said the next six months will test Web3's resilience. The most capable projects will endure the turmoil as Trump's tariffs disrupt the early-2025 bull market expectations.

For founders, it is adapt or perish. For investors and users, it is a front-row seat to crypto’s latest trial. Only the most thoughtful and strategic projects will thrive in this challenging market environment.

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