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Since 2021, more than half of all cryptocurrencies that have ever been launched are now considered defunct. In 2025, an even more worrying trend has emerged, with the percentage of failed tokens launched this year reaching the same level within just the first five months. Given that more than half of the year remains, this percentage is expected to increase further.
Representatives from Binance and Dune Analytics informed BeInCrypto that these failures serve as a stark reminder of the importance of launching viable projects, supported by strong tokenomics and a solid community foundation. A recent report from CoinGecko revealed striking data: out of approximately 7 million cryptocurrencies listed on GeckoTerminal since 2021, 3.7 million have since ceased operations.
Various factors are taken into account when determining whether a cryptocurrency has reached its end. A significant 53% of listed cryptocurrencies have failed, with the majority of collapses occurring in 2024 and 2025. Notably, over 1.82 million tokens stopped trading in 2025, surpassing the roughly 1.38 million failures recorded throughout 2024.
With seven months remaining in the year, this trend of increasing failures is anticipated to continue growing in the current year.
Experts attribute the high failure rate of cryptocurrency projects, often referred to as \"ghost coins,\" to several factors, including broader macroeconomic conditions impacting the crypto market. CoinGecko specifically suggested a possible connection between economic concerns such as tariffs and recession fears, highlighting a surge in meme coin launches following a specific election. Subsequent market volatility may have contributed to their decline.
However, it would be incorrect to assign all responsibility for these failures solely to a larger economic downturn. Other elements can also play a role in project failures. The rapid increase in ghost tokens coincided with the mass launch of numerous projects, particularly starting in 2024.
The previous year witnessed a unique phenomenon due to the proliferation of meme coins. This new narrative became prominent after the launch of Pump.fun, a Solana-based platform enabling anyone to launch a token at minimal cost.
According to CoinGecko data, 3 million new tokens were listed in 2024 alone. Half of these projects ceased operations, while the other half managed to survive. However, the situation in 2025 appears less stable. Despite the high number of new token launches, the number of failures is nearly equivalent, with launches only slightly exceeding deaths by around a thousand.
The broader meme coin market has also faced a significant decline in popularity. As of March 5, the meme coin market capitalization had sharply decreased to $54 billion, representing a 56.8% drop from its peak of $125 billion on December 5, 2024. This downturn was accompanied by a notable reduction in trading activity, with volumes declining by 26.2% in the preceding month alone.
Certain categories of tokens have been affected more severely than others. A 2024 BitKE report indicated that video and music were prominent sectors with many failed cryptocurrency projects, reaching a 75% failure rate. This disproportionately high percentage suggests that niche-focused crypto ventures often encounter challenges in achieving long-term sustainability.
Binance's spokesperson noted that legal and technical hurdles, such as music licensing and the substantial resources required for video distribution, complicated the scaling of decentralized alternatives. They further explained that many projects struggled to remain viable without substantial user adoption or strong network effects.
Despite the disheartening number of failed tokens, this situation provides crucial insights into building resilient projects capable of withstanding adverse market conditions. Prospective token creators can draw significant lessons from once-popular projects that ultimately failed. The negative outcomes experienced by these ventures, particularly in severe cases, can inspire the responsible development of new projects and help avoid similar pitfalls.
Binance referenced notable ghost coin examples such as BitConnect and OneCoin. These cases also offer valuable lessons for individual investors trading tokens, regardless of whether the token is newly launched or more established.
While concerning, the rising number of ghost coins serves as a vital reminder that discernible warning signs often precede the downfall of these cryptocurrencies. These cases underscore the necessity of thorough research, validating underlying principles, and maintaining a cautious perspective, especially when investment gains seem unrealistically high. Prioritizing risk management and sustainable long-term factors should take precedence over short-term speculative trading.
Binance emphasized the importance of conducting \"Do Your Own Research\" (DYOR) when assessing crypto projects. Ultimately, the prevalence of ghost tokens highlights a critical reality for crypto participants: comprehensive research and fundamental value are essential for identifying enduring projects.
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