The Loud (LOUD), a new SocialFi experiment built on the Solana (SOL) blockchain, has experienced a significant price drop of 62.0% since its debut. Despite an impressive presale that garnered more than 2.5 times its intended goal, the token is currently facing considerable market pressures.

LOUD is a Kaito-driven experimental \"attention market\" project designed to reward users for actively promoting the token across social media platforms. Each week, a portion of the trading fees collected from LOUD transactions will be distributed in SOL to the top contributors who generate the highest levels of social engagement, referred to as \"mindshare.\" Users who connect their wallets and participate can earn real rewards based on their contribution to spreading awareness and fostering conversations around the token.

The LOUD token launched via an Initial Attention Offering (IAO) on HoloworldAI's HoloLaunch platform. The IAO sought to raise 400 SOL for 45% of the total 1 billion LOUD token supply. Notably, the presale exceeded expectations, raising 1,015.6 SOL. Additionally, users have already claimed 99.46% of the 450 million tokens, indicating robust early enthusiasm. Nonetheless, LOUD's market performance has raised concerns.

According to data from DexScreener, the token began trading at $0.0003 and quickly surged to an all-time high of $0.032. However, this peak was followed by a persistent decline, resulting in a 62% depreciation in value. At the time of reporting, the SocialFi token was trading at $0.011. Similarly, the market capitalization dropped significantly, falling from a high of $32.7 million to $10.5 million at the time of publication. Analysts noted that LOUD's market performance has been underwhelming.

One analyst pointed out that early participants, including those on the whitelist, individuals who sold whitelist spots, and buyers of official tokens at launch, realized substantial profits. Conversely, investors who acquired tokens shortly after the opening have largely incurred losses. Another analyst disclosed that the team behind LOUD had previously released the token JONES, which has since lost 99% of its value. This development has heightened concerns among observers.

Meanwhile, Andrei Grachev, Managing Partner at DWF Labs, highlighted the unique user dynamics surrounding the project. He explained that early decentralized finance (DeFi) protocols converted liquidity into flexible incentive structures, and SocialFi is now applying similar concepts to attention. However, Grachev warned that this field remains nascent and volatile, with projects rapidly emerging and disappearing, and many aspects yet to be refined.

Grachev emphasized that the primary challenge lies in whether these platforms can evolve into enduring systems capable of distributing genuine on-chain value and fostering community growth. Consequently, it remains to be seen how these experimental models will progress over time.

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