Eric Trump, the eldest son of US President Donald Trump, recently announced a collaboration between World Liberty Financial (WLFI) and the TRUMP meme coin. Both projects are inspired by the Trump family, particularly Donald Trump himself, which has led some within the community to express dissatisfaction. This sentiment is fueled by recent issues surrounding Sam Bankman-Fried's FTX and Alameda Research.

The TRUMP meme coin has seen a 7% increase over the past 24 hours, trading at $10.37 at the time of reporting. This growth followed a significant announcement from Eric Trump regarding a new partnership between the token and WLFI. WLFI, a financial firm partly owned by a Trump-related entity, intends to acquire a \"substantial position\" in TRUMP for its Long-Term Treasury.

Trump's decentralized finance (DeFi) project, World Liberty Financial, confirmed the announcement on its official Twitter page, highlighting shared values and objectives. The announcement has sparked investor interest, with supporters viewing it as a strategic move to merge patriotism with crypto innovation.

According to CoinWings, a prominent account on X and an investor in WLFI, the integration of these two entities could create significant momentum. However, not all reactions have been positive. Skepticism and ethical concerns have emerged alongside the enthusiasm.

Critics immediately questioned the ethics and transparency of the deal. A crypto trader named Clemente described the collaboration as a \"joke,\" while others suggested potential scandals and lawsuits might follow. There is growing talk of possible market manipulation and insider trading after it was revealed that a World Liberty Financial advisor engaged in shorting TRUMP with $1 million and later switched to a long position.

Specifically, the advisor, Ogle, initiated a 10x leveraged short position on TRUMP. After closing this position at a loss of $188,348, he reopened a 4x leveraged long position worth $3 million. If the price of TRUMP falls below $8, Ogle would face liquidation.

Some users have drawn parallels between WLFI's financial practices and those of Alameda Research, the controversial trading division of the now-defunct FTX exchange. Critics argue that insider trading and profit motives may underpin the patriotic branding. According to an April 2025 investigation by The New York Times, 60% of WLFI is owned by a Trump-associated entity, while 75% of its revenue comes from TRUMP coin sales. This has raised substantial ethical concerns about the intersection of political influence and personal financial gain.

Regulatory uncertainty further complicates matters. Although the Securities and Exchange Commission (SEC) has classified TRUMP as a non-security due to its speculative, meme-driven nature, the Commodity Futures Trading Commission (CFTC) considers it subject to commodity jurisdiction. Additionally, in January, David Sachs, Trump's crypto advisor, stated that TRUMP coin was regarded as a collectible, dismissing allegations of conflicts of interest.

A Forbes report from May 2025 estimated that WLFI generated $550 million in sales during Trump's second term, potentially netting the family $400 million. The Verge also reported strategic short positions in the TRUMP coin taken by contest winners and insiders. Against this background, concerns have arisen about whether this is a genuine long-term treasury strategy or merely another carefully disguised pump-and-dump scheme.

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