Justin Sun, the founder of the TRON blockchain platform, has announced his intention to acquire $100 million worth of TRUMP tokens, a meme coin that is associated with former United States President Donald Trump. This announcement has led to a noticeable increase in the price of the TRUMP token, which rose by 7% over the past 24 hours despite an overall downward trend in the broader cryptocurrency market. The news was shared through an official post on X, the social media platform previously known as Twitter. However, no specific timeline or details regarding the execution of the investment have been disclosed at this time.

Justin Sun is already one of the largest holders of TRUMP tokens, possessing more than 1.43 million units of the asset, which are valued at over $13 million based on current market conditions. The TRUMP meme coin was introduced earlier this year and quickly attracted attention, reaching its all-time high shortly after its launch. However, the token's performance has since declined, with recent data from BeInCrypto indicating large-scale transfers of tokens, which have raised concerns among investors.

Despite these challenges, Justin Sun's investment commitment has had a positive impact on the TRUMP token. According to BeInCrypto, the price of the token increased by 7% within the last day, and it was trading at $9.18 at the time of writing. Additionally, trading activity for the meme coin has seen a significant boost, with the 24-hour trading volume rising to $475.3 million, marking a growth of 208.60% compared to previous levels.

This development comes in the wake of TRON's recent announcement to integrate the TRUMP token onto its mainnet using LayerZero’s interoperability protocol. Furthermore, the TRON blockchain has added support for the stablecoin USD1, issued by World Liberty Financial. The USD1 stablecoin is now available for trading on three different pairs: USDT\/USD1, TRX\/USD1, and NFT\/USD1.

It is important to note that Justin Sun's involvement with Trump-related cryptocurrency projects is not a new occurrence. In November 2024, he made a $30 million investment in World Liberty Financial, a decentralized finance (DeFi) project backed by Donald Trump. Shortly after, the project appointed him as an advisor. In January 2025, Sun further increased his stake by investing an additional $45 million in WLFI, bringing his total investment in the project to $75 million.

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